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1970 Mercury Monterey
2dr Convertible
8-cyl. 429cid/360hp 4bbl Cobra Jet
#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good
$20,100*
0%
#4 Fair condition#4 Fair
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Jan 2025
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1969-1974 Mercury Monterey stats
Highest sale
$27,300
Lowest sale
$990
Most recent sale
$19,425
Sales
12
Photos
1 photoImage may not reflect selected vehicle.
Insurance
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**Figure based on a stock 1970 Mercury Monterey valued at $20,100 with OH rates with $100/300K liability/UM/UIM limits. Actual costs vary depending on the coverage selected, vehicle condition, state and other factors. Hagerty determines final risk acceptance.
More 1970 Mercury Monterey values
Model overview
Model description
Mercury greeted 1969 with a dizzying number of models and variations and a clear division between the Lincoln-Mercury models, with the larger Marquis taking a lot of Lincoln styling cues. The Montclair became the Monterey Custom line, while the Park Lane evolved into the Marquis, which included the Colony Park station wagon.
The low-line Monterey and Monterey Custom had a full-width loop-effect front bumper with turn signals wrapped around the fender. Headlights were open with horizontal grille bars in the center. The Marquis line featured covered headlights and a front more like the Lincoln Continental MK III. Side windows were now ventless and the convertible had a vinyl interior, while other models were cloth and vinyl.
Big seller in the Monterey line was the four-door sedan with 23,009 units. The convertible is rare with only 1,297 built. There were 9,865 two-door hardtops, 6,066 four-door hardtops and 5,844 wagons, for a total of 46,081 units. The Monterey Custom did not list a convertible but the other models were the same though only 14,748 were built in total with 7,103 four-door sedans as the top seller. Most Montereys were fitted with the 265 bhp 390 cid V-8.
Few changes were made in the Monterey lineup in 1970, apart from a minor grille redesign. Biggest seller in the Monterey line was the four-door sedan, at 29,432 units, followed by 9,359 two-door hardtops, 5,032 four-door hardtops and 5,164 station wagons. Only 581 convertibles were built. The Monterey Custom line shrank further with only two- and four-door hardtop, a four door sedan and no station wagon. Sales totaled only 7,374 units.
Grille and rear bumper changes marked the 1971 Monterey lines, plus a shift to on-frame construction. The grille was now many small horizontal bars that came to a point in the center, while the rear bumper was now a heavy loop design. Once again the four-door sedan was the top selling Monterey with 22,744 units, followed by 9,099 two-door hardtops, 2,482 four-door hardtops and 4,160 wagons, for a total of 38,485 units. The convertible was discontinued. Monterey Custom sales rose to 18,316 units, with 12,411 four-door sedans. Base Monterey engine was a 240 bhp 351 cid V-8, while the Custom had a 265 bhp 400 cid engine.
Montereys gained front disc brakes for 1972 and a waffle grille replaced the thin bars. Only trim levels and fancier interior distinguished the Custom line. Monterey sales slipped, with 19,012 four-door sedans, 6,731 two-door hardtops and 1,416 four-door hardtops and 4,644 wagons for a total of 31,803 units. Custom sales totaled 24,372, with 16,879 four-door sedans.
The Monterey line had effectively been replaced by the upscale Marquis and would continue to decline, finally being discontinued in 1975.
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Common Questions
The value of a 1970 Mercury Monterey can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $17,567 for a 1970 Mercury Monterey in good condition with average spec.
The highest selling price of a 1970 Mercury Monterey at auction over the last three years was $22,575. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.
The lowest selling price of a 1970 Mercury Monterey at auction over the last three years was $22,575. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.
In the last three years there have been 1 1970 Mercury Montereys sold at public auction.
The most recent auction sale of a 1970 Mercury Monterey was $22,575 on November 20, 2022 by All Collector Cars.
Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.
Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.
Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.
The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.