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Select the Mercury Cougar model year you want to research current market prices for
Ford’s introduction of the Mustang in 1964 was a massive success, and the company was selling as many of these new pony cars as it could build. A natural next step, then, was to produce a slightly more luxurious version of the Mustang for Ford’s upscale Mercury division. Introduced in 1967 as a slightly nicer and more refined cousin to the Mustang, the first generation Cougar showcased a unique blend of luxury and sportiness. Its pronounced wide grille and sequential turn signals were particular standouts. But even though some saw it as a Mustang in a fancy suit, the Cougar still had serious sporting credentials. It had some success on track in the 1967 Trans Am series, while Mercury also sold an “Eliminator” package with large engines and bright paint colors that saw the Cougar fit right in with the muscle car crowd. Over the 1970s, however, the Cougar swung back to luxury as it grew in size and shrank in speed. The late 1980s and ‘90s then brought a shift towards smaller, more fuel efficient designs. The seventh generation 1989-97 Cougar shared a platform with the Ford Thunderbird and Lincoln Mark VIII, but for its eighth and final generation in 1999 the Cougar moved to an odd, front-drive, 3-door liftback sport compact platform.