Seven Falcon models started the 1967 model year with a horizontal and vertical bar dividing a grille not unlike what was seen in 1966. A dose of style surfaced courtesy of subtle simulated exhaust ports on the front fenders. For safety, power disc brakes (only for V-8s) and shoulder belts appeared on the option list for the first time. An just in time for the Summer of Love, a Stereo-Sonic tape system with four speakers was a fine addition.

“For basic economy and value, you can’t do better than Falcon,” Ford proclaimed. Both the Club Coupe and four-door sedan continue to utilize a rubber floor mat, but Ford’s Lifeguard-Design Safety Features offered several premium items standard: safety-yoke door latches, impact absorbing steering wheel, dual hydraulic brake system, thick laminated safety glass, and remote outside mirror.

As “Falcon at its sportiest,” the 1967 Falcon Futura offered pizazz lacking in the base Falcon. A larger standard engine, and fancier trim inside and out characterized the Futura Sedans, but the Falcon Futura Sports Coupe added even more features including luxurious bucket seats, accent stripes, and fancier wheel covers.

The 1967 Ford Falcon and Falcon Futura wagons continued to be the “handiest in their field with space, comfort, and style to spare.” Biggest news was the base Fairlane Six came standard with Synchro-Smooth 3-speed.

For power, the Falcon Six, Fairlane Six, and 289 Challenger V-8 remained unchanged, but a new 225-hp 289 4-barrel was a new addition, adding pep that had been missing for several years. Also new was SelectShift Cruise-O-Matic, which allowed the driver to manually choose gears. The 3-speed remained standard, with the synchronized 3-speed, automatic, and 4-speed (only with V-8) as options.

Sales fell drastically for 1967, with 64,335 Falcons being built (and the Ranchero moving to the Fairlane line). This would be an all-time low for the series (aside from 1969’s abbreviated model year), although a strike is partially to blame.