1968 Ford Custom

2dr Sedan

8-cyl. 302cid/210hp 2bbl

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$6,000*

-1.6%
#4 Fair condition#4 Fair

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1965-1968 Ford Custom stats
Highest sale
$275,000
Lowest sale
$480
Most recent sale
$36,210
Sales
25

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1965 Ford Custom Sedan
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Model overview

Model description

The Ford Custom nameplate dates back to the 1930s, and was used through 1972 to describe various trim levels for Ford’s full size offerings. During the mid-1960s, the Ford Custom was the most basic full-size two or four door Ford you could buy.

Standard trim and creature comforts were limited to sun visors, a chrome horn ring, chrome windshield and back window moldings, armrests on all doors, rubber mats, and the word “Custom” jauntily displayed on the front fenders. As a result of this Spartan trim level, most Customs in this era found their way into fleet use as taxis, police cars, and other official functions.

Ford Customs from 1965 came with a variety of straight-six or V-8 engines. Inline six-cylinders ranged from 170 to 200 and 240 cid. The V-8 range started at 260 cid, and went up through basic and performance 289s, a 352, a 390, and a choice of regular or high performance 427 big blocks.

If the base model was simply too much of a penalty box, buyers could opt for the Custom 500. This uprated Custom 500 offered carpet instead of mats, armrests with ashtrays, and an extra chrome spear along the front half of each side of the car.

In 1966, Ford dropped the small 170-cid straight-six engine, but big block choices increased with a 410- and a 428-cid engine. The 170 came back in 1967, while, the 410 and 352 were dropped. For the last year of this generation, 1968 offered the new 302-cid small-block V-8, and a 429-cid big-block unit. The legendary Super Cobra Jet 428 was also offered in 1968, with Ford claiming 335 hp, but by all accounts actual power was well over 400. Very few 1968 Ford Custom buyers ticked this box, making them fairly desirable today.

Ford Customs of this era are quite affordable given their minimal creature comforts and basic design. Enthusiasts typically look for a car equipped with a 427 or 428 engine, although the 390 is quite capable in a Custom. Anywhere from 100,000 to 250,000 Customs built for every year of this era, meaning that there should be no trouble finding a decent example. The many that were put to a commercial application were consigned to hard use but were usually well maintained, while an equal number seemed to end up in the hands of economical and sensible owners who kept the cars in good shape for dozens of years. Other than rust, the most important concern is documentation. Engine swaps are easy to execute, and they have a drastic impact on price.

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Common Questions

The value of a 1968 Ford Custom can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $6,067 for a 1968 Ford Custom in good condition with average spec.

The highest selling price of a 1968 Ford Custom at auction over the last three years was $258,500. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.

The lowest selling price of a 1968 Ford Custom at auction over the last three years was $5,850. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.

In the last three years there have been 3 1968 Ford Customs sold at public auction.

The most recent auction sale of a 1968 Ford Custom was $5,850 on September 15, 2022 by Clasiq.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are based on various data sources, as detailed in About Our Prices. The Hagerty Price Guide is for informational purposes only and is not intended as financial advice. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.com/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of The Hagerty Group LLC, ©2024 The Hagerty Group, LLC. All Rights Reserved. The Hagerty Group, LLC is a wholly owned subsidiary of Hagerty, Inc.