1990 Ford Bronco Custom

2dr Wagon 4x4

6-cyl. 300cid/145hp MFI OHV

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$13,600*

-0.7%
#4 Fair condition#4 Fair
Value Graph04/2407/2410/24$5k$10kJan 2025

Forecasted valuesBeta

We have forecasted how much values for the 1987-1991 Ford Bronco will change over the next year.
Unlock this insight by joining Hagerty Drivers Club.

Let us watch the market for you

We update the Hagerty Price Guide each quarter. Sign up for alerts and we'll notify you about value changes for the cars you love.

1987-1991 Ford Bronco stats
Highest sale
$94,500
Lowest sale
$2,862
Most recent sale
$10,185
Sales
322

Photos

1 photoImage may not reflect selected vehicle.

1989 Ford Bronco Wagon 4x4
insurance

Protect your 1990 Ford Bronco from the unexpected.

Better coverage built for classics at a price you can afford. Online quotes are fast and easy

Model overview

Model description

The so-called “brick nose” fourth generation Ford Bronco was launched in the 1987 model year. It shared a common front fascia with the eighth generation Ford F-150 pickup and the square profile was changed to softer, more sloping lines for the hood, bumper, and mirrors. The grille was also flatter, and wheel openings were restyled. The chassis and 104.7-inch wheelbase were unchanged from the previous generation, while weight rose to 4740 pounds for the heaviest V-8 models.

Powerplants remained the same, though the 300 cubic inch OHV six-cylinder engine gained multi-point fuel injection and power rose to 145 horsepower. Other engines were the 185-hp 302 cid V-8 and the 210-hp 351 cid Windsor V-8. The latter engine gained fuel injection for the 1988 model year.

Transmission options for the fourth generation Ford Bronco included a manual 4-speed Borg-Warner T-18 gearbox with a “Granny” 1st gear for 1987, though it was replaced by a Mazda M500D-R2 5-speed manual from 1988. The C6 3-speed automatic transmission was available from 1987-90 when it was superseded by the overdrive AOD 4-speed automatic in 1990, then the heavy duty E40D unit from 1991. Manual locking hubs were standard but also available was shift-on-the-fly electronic Touch Drive. Power disc front and drum rear brakes were standard.

The Bronco was available as Custom, XLT or Eddie Bauer packages, with interior revised to be more like a passenger car than a pickup. Front seats could be low-back buckets or captain’s chairs with a center console with cupholders. The rear seat was a flip-up design.

A total of 12 colors were available. Five were solid colors: Raven Black, Scarlet Red, Cabernet Red, Colonial White, and Light Chestnut. Seven were metallics: Dark Grey, Medium Silver, Alpine Green, Bright Regatta Blue, Deep Shadow Blue, Desert Tan, and Dark Chestnut. The removable rear roof could be Raven Black, Light Chestnut, Deep Shadow Blue, or Colonial White. These could be combined with two-tone exterior packages in Deluxe and Victoria patterns.

Ford celebrated 25 years of Bronco production with a Silver Anniversary Edition Bronco for the 1991 model year. As a cosmetic option package, the Silver Anniversary Edition featured exclusive Currant Red exterior paint and a gray leather interior.

For 1991 through 1992, the optional Nite package featured a blacked-out exterior with contrasting graphics, either Azalea Pink or Aegean Blue stripes. Stripes were crystal blue and charcoal or pink and scarlet. As with the top-of-the-line Eddie Bauer trim, both special editions were available only with a V-8 engine and automatic transmission.

Fourth Generation Bronco sales were steady through five years production with 1989 being the best year. Unit sales were: 1987 (43,074); 1988 (43,074); 1989 (69,470); 1990 (54,832); and 1991 (25,001). A six-year, 100,000-mile rust protection warranty was offered, along with a lifetime service warranty as long as the original owner kept the vehicle.

There was no factory four-door version of the Bronco – unlike the Chevrolet Suburban. However, from 1987-96 the Centurion Classic was offered. This was a Ford F-350 crew cab pickup with the rear bodywork of a Bronco. It was built by Centurion Vehicles of White Pigeon, Michigan.

A fifth generation Ford Bronco debuted for 1992, and Ford sold it until 1996. With declining sales, however, Ford discontinued the model and there were no more Broncos until the much-hyped relaunch in 2021.

Find more values
Search for prices of other cars, trucks, vans and motorcycles
Classic car

Common Questions

The value of a 1990 Ford Bronco Custom can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $14,667 for a 1990 Ford Bronco Custom in good condition with average spec.

The highest selling price of a 1990 Ford Bronco Custom at auction over the last three years was $37,800. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.

The lowest selling price of a 1990 Ford Bronco Custom at auction over the last three years was $8,800. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.

In the last three years there have been 23 1990 Ford Bronco Customs sold at public auction.

The most recent auction sale of a 1990 Ford Bronco Custom was $21,525 on February 16, 2025 by Bring a Trailer.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are based on various data sources, as detailed in About Our Prices. The Hagerty Price Guide is for informational purposes only and is not intended as financial advice. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.com/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of The Hagerty Group LLC, ©2025 The Hagerty Group, LLC. All Rights Reserved. The Hagerty Group, LLC is a wholly owned subsidiary of Hagerty, Inc.