Rolls-Royce Ghost to appear by Halloween

Rolls-Royce has announced that its new Ghost luxury sedan will debut in the fall.

The smaller Roller proved to be the British brand’s best-seller during its ten-year tenure, so the new model has a lot riding on it. It, too, is expected to last for a decade and will be new from the ground up, with only the Spirit of Ecstasy and the door-stored umbrellas carried over.

Rolls-Royce describes a more reductive design, created with a restraint that the designers call “Post Opulence.” Current Ghost customers already appreciate “a slightly smaller, less ostentatious means to own a Roll-Royce.” (Their words, not ours). The new Ghost will cater to this crowd, leaving the Phantom and Cullinan for those who want to flaunt their success.

Despite the minimalist approach to design, Rolls-Royce promises a car with “effortless technology and real engineering substance.” Unfortunately there’s no further substance to the information released at this time.

We do know that the Ghost is being built around the flexible architecture that underpins the Phantom and Cullinan, and will almost certainly arrive with the 6.75-liter V12 shared with its siblings. All-wheel-drive is also a likely option with this platform, but, given the car has to live for a decade, could the new Ghost be the first Rolls to be electrified? We’ll find out in a few weeks.