New half-day program opens Bronco Off-Roadeo to the public

Ford is launching a new half-day program for its Bronco Off-Roadeo school. It’s the first time that the hands-on driving experience will be open to non-Bronco owners.

For $795, the Half-Day Adventure (not very imaginative with the name there, Ford) will offer anyone who ponies up the cash a chance to experience the Bronco’s adventurous capabilities under the guidance of expert instructors. “While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience the Bronco’s legendary off-road capabilities,” said Matt Simpson, general manger, Ford Enthusiast Vehicles. “The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory.”

The program will consist of hands-on coaching from trail guides that will help you navigate the Bronco through plenty of rugged terrain, picturesque scenery, and specially-designed training trails. You’ll receive instruction on how to select a line, throttle control, and traction maintenance, all of which are crucial skills to know before venturing off on your own down a rocky two-track.

You’re allowed to bring up toe three guests with you to the program, as well. Participants will also get a little history lesson on the Bronco brand, a chance to view special Bronco gear, and more, because this offering is ostensibly about drumming up interest in potential buyers.

Interested in getting out where the blacktop ends? You can book your reservation for one of three existing Off-Roadeo locations—Horseshoe Bay, Texas, Moab, Utah, or Las Vegas, Nevada—through Ford’s website, broncodrives.com.

Half-day not enough for your liking? Remember, all Bronco, Bronco Sport, and Bronco Raptor buyers get a one-day, 10-hour experience at one of the four Off-Roadeo locations (the three mentioned above, as well as the Gunstock Moutain facility in Gilford, New Hampshire, which as of now, doesn’t offer the half-day course) for free with the purchase of their vehicle.

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