Lamborghini Set Yet Another Delivery Record in 2024
Lamborghini had much more to celebrate than another spin around the sun when midnight rang on January 1. The brand set yet another delivery record in 2024, besting its previous mark by six percent.
Annual deliveries totaled 10,687 units, compared to 10,112 units in 2023 (which was the first time it crossed the 10,000-unit threshold), 9,233 units in 2022, and 8,405 units in 2021. Setting a record for the fourth consecutive year proves that the previous records weren’t just sheer luck. The company is on a roll.
If that doesn’t sound like a lot, consider this: Lamborghini delivered 3,245 cars in 2015 and 1,600 in 2005.
Lamborghini didn’t provide model-specific sales figures, but it’s reasonable to assume that the Urus was again the best-selling member of the range. The brand notes that Revuelto deliveries grew significantly, which makes sense as 2024 was the flagship model’s first full year in production, and it doesn’t sound like demand is dropping. If you buy a Revuelto now, you won’t be able to take delivery until the end of 2026.
On the other hand, 2024 was the Huracán‘s last full year in production. It’s still being built but it’s headed to the history books by the end of 2025, and it will be replaced by the Temerario, unveiled in August 2024.
Globally, the Europe, Middle East, and Africa (EMEA) region remains Lamborghini’s strongest. The company delivered 4,227 cars there in 2024, an increase of six percent compared to 2023. Next up is the Americas region, where deliveries totaled 3,712 cars (up seven percent). Finally, 2,748 cars were delivered in the Asia-Pacific region, which represents an increase of three percent over last year’s number. Country-specific numbers aren’t available.
Is setting another delivery record in 2025 a realistic goal? We don’t doubt it, especially now that the Urus has gone hybrid, so it stands on the right side of regulations in markets like Europe. Whether the brand wants to keep setting records is another story. Its aim isn’t to outsell, say, sister company Porsche, so it may sooner or later end up capping its output in a bid to maintain the ever-important exclusivity factor.
The sad thing is I find these new Lambos less appealing or interesting to me. Living in a tech money area I see plenty of these things and they don’t excite me at all.