New Honda Memorabilia Shop Will Sell You F1 Engine Parts

Honda Racing Corporation is launching a memorabilia business to give enthusiasts the opportunity to buy signed merchandise, genuine race car parts, and other motorsports-related collectibles. The new Honda memorabilia shop will launch by auctioning engine parts from the car driven by Ayrton Senna.

Honda will auction “selected parts” from the RA100E V-10 engine that powered the car driven by Ayrton Senna and Gerhard Berger during the 1990 season. While we don’t have a full list of the parts that will be available yet, a picture published by the company shows the 10-cylinder almost entirely taken apart. The valves, the pistons, the crankshaft, the spark plugs, the alternator, the gaskets, and numerous bolts and washers are pictured. It sounds like you can rebuild the engine, LEGO-style, if you win every auction.

The engine was meticulously disassembled in the Honda Racing Corporation factory in Sakuta City, Japan, by some of the same people who assembled it 35 years ago. Each part will come with a display case and a certificate of authenticity, which should add to its value. These aren’t spare parts; They’re collector’s items.

Honda Racing Corporation is also compiling an inventory of cars that raced in the IndyCar series, IndyCar parts, and significant racing motorcycles. It plans to sell them all soon, either by setting a fixed price or by auctioning them. If it takes the latter route, there’s no word on how or when the auction will take place.

The new Honda memorabilia shop is being set up as a long-term business; It’s not the car equivalent of a pop-up store. We’re guessing it won’t take long for the shop to find its following given how hard it is to find authentic racing memorabilia. And, it should generate a decent amount of money for Honda, as Formula 1 memorabilia is often exceptionally expensive. For context, auction house RM Sotheby’s sold a racing suit worn by Ayrton Senna during the 1988 season for €90,000 (approximately $97,000) earlier in 2025.

“We aim to make this a valuable business that allows fans who love F1, MotoGP, and various other races to share in the history of Honda’s challenges in racing since the 1950s,” said Koji Watanabe, the president of Honda Racing Corporation. “Including our fans to own a part of Honda’s racing history is not intended to be a one-time endeavor, but rather a continuous business that we will nurture and grow,” he added.

And, don’t get the wrong idea: Honda isn’t liquidating its collection of vintage cars, historic motorcycles, and rare spare parts. The company stressed that it will only select “limited collectible parts” to sell to ensure it still has enough spares to keep its cars and bikes on the road for years to come.