Hold the Pickles! Hamburglar’s Road-Tripping in a ’Cuda
In its ongoing bid to not be ranked as the least satisfying fast food chain in America, McDonald’s has called on Hamburglar to help spread the word that the burger joint has upped its game.
Last year, the chefs at Micky D’s started “cooking up small but tasty improvements” to the burger lineup, from the basic Hamburger all the way up to the primo Big Mac. The taste sensations include, but aren’t limited to: “softer, pillowy buns that are freshly toasted, perfectly melted cheese that will make you savor every last bit off the wrapper, and juicier, caramelized flavor from adding white onions to the patties while they’re still on the grill.” Mmm-mm.
With Mayor McCheese headlong into his re-election campaign, Ronald McDonald buried in his obligations as a worldwide fast food ambassador/role model, and Grimace just completely untrustworthy to get the job done, company execs have called on Hamburglar, a common criminal, to deliver the news. And they even gave him a sweet, custom ride.
In fact, the Burgercuda is a 1970 Plymouth Barracuda that looks a lot like Hamburglar, with a white-and-black paint job and matching seats with custom Hamburglar headrests. Rather than spare change, gum wrappers, and hair stuck to old candy, in the console you’ll find a hidden burger warmer, which was not on the Mopar options list when new and is not, best we can tell, offered through Direct Connection. Other “burger-loving details” include bun-like hubcaps and a spare tire that looks like a huge cheeseburger. Hamburglar’s signature utterance, “RBL RBL,” can be found on the hood scoop and the vanity plates.
Of course, there’s a contest aspect to the whole thing, because who doesn’t love winning free burgers, especially when they’re juicier than ever and wrapped in pillowy buns? Hamburglar will be driving the Burgercuda coast to coast, and anyone who spots it can scan a code on the car to get free stuff, like a gift card (or Arch Card in McD’s parlance) and Hamburglar swag.
Although the Burgercuda is just one of 284 million cars on the road, you’ll know it when you see it. “We’re excited for fans to join in on the fun as they look for him on his burger-stealing spree,” says McDonald’s chief marketing and customer experience officer Tariq Hassan. “You never know where he’ll pop up next.” Keep your eyes peeled, folks. And do report back to us on the taste of those new burgers.
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Love it! Hope to run into him somewhere around town.
Great, Not helping the image now that a Big Mac meal is $18.
Remember the 47cents for a 3 course meal?
Actually it was 45cents for a 3 course meal.
Also not helping that a Hemi Cuda is over 180K
My memory of my car 1970 Hemi-Cuda, now fueled by Big Mac. Look out cheesy Camaro or mundane Mustang.
I purchased a 1970 Hemi Cuda black on black with no hockey stripe on. I believe only six were purchased with out the stripe.
Talk of Cheezey. What a waste of money. I would park it at a car show and hide..
Yuck
This is why americans are percieved as morons. A hamburglar? We celebrate micky mouses birthday. An imaginary rodent? McDonalds can do what it wants. Its still fast food garbage and contributed to the vast amount of Americans that are , to put it nicely, Bloatoids.
Yup
Hey Eddie, we called that FREEDOM (to do/eat/be/go where/what you want) here in the USA. While I appreciate reading your opinion, yo each their own. It’s about the CAR remember?
Chill dude.
Pop an edible, down an opioid, have some alcohol and you’ll forget about the horrors of burgers, fries and a shake and how bad they are for you.
Only some Americans…
Agreed.
Just another example of societal fall.
Wow, how do you really feel?
What, no McRib news? :^)
McDonald’s is a pricey fast food place now and there has been no uptick in quality. I hear the economy is great and inflation is low.
Cue the anti fast food (anti everything, really) zealots.
It seems like an article about a one-of-a-kind custom car would have included a few more pictures of the car? Even if it is a McDonald’s promotion with an “animated” criminal driver.
We need Officer Big Mac to give chase!
In a 49 Merc.
To both the car & food….
Sometimes I feel like McNuggets are messengers of the devil.
what a waste of a 70 cuda ,,,,,,,,,,,,,,,,,
Wouldn’t a Mac truck decked out like a Big Mac been a better choice…tag line “Now that’s a Big Mac” ?! 🤔
Wow alot of criticism for a cool marketing plow by McDonalds. Hope I run into the Hamburglar here in central Texas.
The grand prize for the contest should be winning that car. I don’t know why, but I think it would be fun to drive around. I don’t even go to McDonald’s that much, but if I won that car, I guess I would be obligated. 😁