Hemi-powered Wrangler Gets $100,000 Final Edition Sendoff

The rumors were correct, 2024 will mark the final year for the 470hp Jeep Wrangler 392 Rubicon. Jeep will build 3700 Final Editions to commemorate the rowdy, solid-axle brute: 3,300 for the United States, 300 for Canada, and 100 for export. They’ll each come loaded with the best off-road equipment Wrangler offers.

All 2024 Jeep Wrangler 392 Rubicon models have benefited from upgrades made to the whole Wrangler lineup, including an improved UConnect 5 infotainment system. Further, every 392 Rubicon model was already equipped with upgraded frame rails, a two-inch suspension lift, and improved brakes. For 2024, the Xtreme 35 tire package with 35-inch BFGoodrich all-terrain tires is standard on all 392 Rubicon models as well as improved sound deadening with acoustic front glass, heated seats and steering wheel, 12-way power front seats, and an integrated off-road camera.

All of that made the Rubicon 392 even more capable and comfortable. To set the Final Edition apart, it packs an 8,000-pound Warn winch, rock sliders, a grille guard, a tool kit, and an extra half-inch of suspension lift. Each 392 Final Edition will wear unique hood and fender vent decals and feature leather-trimmed seats with Mayan Gold and Tupelo accents. A shifter medallion and rear swing gate plaque will further identify the last of the V-8 Wranglers.

The Wrangler Rubicon was already quite a lot of Jeep, but when off-roaders modified their trail-going jeeps with tall tires and loaded them down with a week’s worth of gear and supplies, the venerable 3.6-liter V-6 could bog down. The 392 manages to shrug off the additional mass of 35-inch tires and do it with a rumble you can’t get with a V-6. Buyers will miss the 392 when it’s gone, but we think that Jeep will have an answer as the Straight Six Turbo seems ready to pick up the Hemi’s mantle.

The Rubicon 392 was never a value proposition, and the Final Edition will be the priciest yet. Ordering is now open for the limited-production Final Edition models at a hefty $101,890.

***

Check out the Hagerty Media homepage so you don’t miss a single story, or better yet, bookmark it. To get our best stories delivered right to your inbox, subscribe to our newsletters.