Ford Bronco Off-Road Adventures Program Returns for 2025

The Ford Bronco Off-Road Adventures program is back for 2025. This year’s calendar includes six trips to some of the most emblematic and most challenging off-road locations in the United States, including the Rubicon Trail. The trips are guided, and there’s one for every enthusiast regardless of off-road experience.

Ford launched the program shortly after resurrecting the Bronco nameplate in a bid to build a community around the SUV. Think of the trips as the off-pavement equivalent to the track lessons that some supercar manufacturers offer. They’re designed to let Bronco owners discover what their vehicle is capable of and, crucially, what they’re capable of in a relatively controlled environment. Participants will receive tips on navigating tough off-road trails, lessons about proper off-roading etiquette, and guidance on how to use equipment such as communication devices. The catch is that owners need to bring their own Bronco.

Enthusiasts have six trips to choose from in 2025.

• Rubicon Trail, California (August 28-30)
• Moab, Utah, to Telluride, Colorado (September 10-13)
• Emigrant Trail, New Mexico (September 17-20)
• Moab Red Rocks, Utah (October 2-4)
• Allegheny Mountains, Pennsylvania (October 16-19)
• Death Valley, California (November 6-8)

Note that you may not be eligible for every trip. For example, the one on the Rubicon Trail is only open to owners who have a Bronco Raptor and who have an “advanced” knowledge of off-roading, including the various recovery techniques. In contrast, the Emigrant Trail and the Moab to Telluride trips are open to every Bronco regardless of trim level and to drivers who have never ventured off the pavement before.

Ford has already started taking reservations, and Bronco owners who want to join any of the six trips can add their name to the waiting list by visiting the program’s website. The site also provides useful details, such as a packing list and an overview of what is and isn’t included. Pricing starts at $3,695 if you’re going on your own and $5,795 if you’re taking an adult passenger along for what sounds like one hell of a ride.