Cadillac’s Celestiq is poised to recapture the standard of the world
Like countless other companies, automotive and not, Cadillac wants an electric vehicle to make its greatness known. Fresh from a visit to GM’s Design Dome in Warren, Michigan, we can vouch for one thing: This EV ain’t like the others.
For starters, it’s $300,000. At minimum. If you’re upset by that figure, you aren’t the target audience. The Celestiq is a made-in-Detroit statement of ten-figure money. Regular folks can’t even visualize their dreams on an online configurator, in part because there is no set list of paints, leathers, fabrics, or finishes: Each car will be bespoke, the result of one-on-one interaction between the automaker and the customer. Plenty of manufacturers above Cadillac’s price point offer online visualizers—see Pagani—and also accommodate the most particular of client wishes, so take Caddy’s statement of exclusivity at face value. Not for you.
Boy, will you want one.
The car is imposing, a low-slung four-door whose graceful, lift-back proportions belie its massive size. Take a gander at the wheel diameter: 23 inches, one inch larger than those on the Escalade SUV. Yet the Celestiq sits comfortably on the giant rims, which are shod in custom, Cadillac-commissioned Michelins, their sidewalls embossed with a Celestiq-specific design.
The fluid surfacing and the precise creases in the car’s body subtlety signal the great expense of its construction. From the beltline down, front to rear, the car’s structure is comprised of eight pieces of sand-cast aluminum, whose rigidity mimics that of die-cast metal. The hood is a single sheet of delicately creased carbon fiber draped over the fenders to the headlights. The doors hide a short-range radar system that allowed designers to dismiss handles entirely: Walk up to the vehicle with the key in your pocket, and the door will either swing fully open or “present” an edge to you, depending on the proximity of pillars, walls, and other cars.
Even the brightwork bits are wildly impractical statements of excess. The metal “eyebrow” spanning the front of the car starts as a sheet of billet aluminum as wide as the car itself and almost a foot deep: The whole piece is brushed to a satin finish, then the front edge polished to a contrasting, higher sheen. The brushed metal that forms the rocker panel trim is an exposed piece of warm-formed aluminum that belongs to the car’s inner assembly. Traditionally, this would have been stamped, requiring it to be broken into four individual sections. Cadillac’s designers and engineers said no.
The roof, each quadrant individually dimmable, is a single sheet of acoustically insulated glass. For it, Cadillac visited Peru, the site of the only foundry big enough to cast it in one piece. The Celestiq’s “grille” may not need to route air to a combustion engine, but Cadillac refused to spare expense: The blades that frame the headlights are stamped from aluminum, brushed, then accented with delicate polished texturing. The silver lines in the center section expose indium, the softest non-alkali metal chosen for its transparency to radar.
Peer inside—Cadillac isn’t yet allowing anyone to sit in this, its one and only prototype—and the show continues. The cabin is dominated by the car’s nearly flat waistline, a single contour that runs across the dash, continues through the doors, and sweeps behind the two rear chairs (there is no bulkhead) to meet the bottom of the liftgate’s glass. Designers and engineers suffered endless headaches to create it: “When we redid that speaker grille at the base of the A-pillar, we literally chased it all the way to the trunk,” says Tristan Murphy, Cadillac’s lead interior designer. Curved interior contours are useful in workaday cars because they disguise imperfections of line, but in the Celestiq’s linear cabin, there is no place to hide. Says the Celestiq’s lead engineer, Tony Roma: “The door pads have adjustability up, down, in, out in a way that I would get shot if I proposed doing it anywhere else. But we’re doing it here.”
Those speaker grilles are, the team reflects, the largest Cadillac has ever made. Stamped out of aluminum, their holes are acid-etched before the whole panel is anodized, creating a dark finish that a laser precisely removes to create a 3-D effect. That curved glass panel on the dash fits two screens behind a single sheet of carefully bent glass measuring over four and a half feet, corner to diagonal corner. The floors are upholstered in leather, the cupholders in suede.
Lucid’s triple-motor, 1200-hp Sapphire boasts twice the horsepower of this dual-motor Cadillac, but if you’re comparing the two, you’re already on the wrong foot. Think of Bentley, and its “adequate” power: No one driving or being chauffeured in a Celestiq wants anyone to mistake them for a Tesla-esque blur. The Celestiq’s job isn’t to be the first high-tech EV, or even the most customizable Cadillac: It is to be Cadillac’s Veyron, a superlative, new-world interpretation of old-school prestige.
For nearly 80 years, Cadillac has again and again fallen prey to its own lofty condemnation, failing to equal or to excel. With the Celestiq, Detroit once again risks the penalty of leadership. For that alone, Cadillac deserves to live.
Well, I don’t like it, either. It reminds me of the final iteration of the Caprice Classic, which was an over-inflated balloon of a car.
Despite GM execs telling us “We want to see everyone in an EV”, they continue to cruise around in their gas guzzling Cadillac Escalades. Perhaps they’re building this car for themselves as they face the inevitable.
I don’t think it will do anything revive the Cadillac Marque. GM diluted that a long time ago and continue today applying the badge to a number of smaller GM platforms and the ridiculous GMC pickup truck.
Maybe the buying public is gullible as they currently shell out mega bucks for a Toyota with a Lexus badge
slapped on. Our local Rolls Royce dealer is selling a bunch of cars with starting prices around $400,000 so there is a lot of money available to buy expensive vehicles. Who knows what will happen.
Why are EVs so damn ugly? Is it dealing with battery weight and storage? I swear Tesla has a Dept. of Ugly that must approve that each model is ugly enough to wear the Tesla ‘T’. Apparently, now the same goes for Caddie.
Just looks like another run of the mill luxury SUV to me …….and an extremely expensive one.
meanwhile they and other auto makers get rid of all cars remotely affordable to the 95%.
I’m getting an Edsel vibe. I think their timing is horrid.
It’s not graceful looking, it’s trendy and a bit awkward as if the let Nissan style the rear and Lexus the front. Don’t think it will age well…
The car is beautiful.
This is am absolutely beautiful and contemporary piece of automotive evolution. Ignore the naysayers, pearls before swine. Way to go Cadillac. Love it
Electric S.B.’s do absolutely nothing for me, reasonable priced or not, I have NO interest.
Elecric S.B., do absolutely nothing for me, reasonably priced or not, I an NOT INTERESTED!
The front end is ok and similar to all the new EVs out there … the back end is a disaster. Do you see the huge blindspot C pillar ..yikes ! and the one picture of the hatchback open shows a huge lip to liftover .. Who designed that ?? The details are nice but the entire package is meh..
$300,000 in front, and $30,000 in the back… Hatch backs usually don’t work well with ultra large sedans. Comparing the power to Bentley? Bentleys have had, for the last two decades, a 600+ HP W12 engine, and incredible performance for a car of that size and weight. Bentleys have always been fast, by any measure. This Cad has half the HP of a Lucid Air… for 3X the price. Is it really built 3X better? I don’t really care about the price when there is little to recommend it vs the other players in the Electric Car field. Say what you might about Rolls Royce or Bentleys, but they are nice to drive and very, very quick. More than “adequate”.
I knew a Cadillac agency owner, who, when the Alante arrived, handed his distributorship back to GM. “No one wants a $50,000 Cadillac. You guys have lost your minds”. Who is going to buy this brand, that is no longer really recognized as a “luxury” brand? Mostly, they make leather lined SUVs, and some pretty cool performance sedans that very few want to buy because of excessive dealer markup. Good F-ing Luck, Cadillac. How about concentrating on some nice performance sedans on a superior electric platform, and leave the ultra high price segment to Maybach, Mercedes, Rolls Royce and Bentley.
My feel is like I felt back when the new mid seventies Seville came out, meaning “is this a Cadillac”?
And the same goes for the Allante (SL Mercedes fighter) and the Cimarron, a very un-classic, un-luxury and if you push it, even un-Cadillac example, all typically and unsuccessfully trying to be what Cadillac is really NOT. Why can’t Detroit succeed when trying to be “special”?