Our Two Cents: 7 cars that we got wrong at first
In the last episode of Our Two Cents, Hagerty Media’s staffers shared the first vehicles they reviewed in their career in the automotive media business. Some were expected, some were creative in ways that only make sense in a Web 2.0 world, but each provided an entertaining look behind the scenes.
That is our mission in this series, but Hagerty Community member @hyperv6 asked for more.
This story should have taken another path: Cars you reviewed back then that you see much differently today.
How often have we seen cars get awards that turn out to be a major lemon a few years later. Motor Trend‘s Car of the Year has suffered this fate many times. I today have many old magazines and read these reviews and now with hindsight can say this story would be much different today.
That’s a fantastic question! I posed the question to the staff here at Hagerty Media. Let’s see what cars we reviewed “back then” that we see differently today.
The Mitsubishi Mirage is actually awesome
Boy, I am glad that executive editor Eric Weiner mentioned this car. I was one of the few journalists that heaped praise on the affordable little gas-sipper—and for good reason. However, it was less about the product and more about the finances.
Should you buy the Mirage over its sub-$15K competition, or any “superior” used car? Maybe, but given the combo of a low asking price, $1000 rebate with 1.9 percent APR (this month), robust 10-year warranty, and new-car smell unavailable in used cars, you’d be forgiven for heading straight to a Mitsubishi dealer, using the extra monthly cash for food, gas, shelter, children, baby momma/daddy drama, medical bills, credit-card debt, college debt … see where I’m going with this?
Not everyone was thinking along my lines, at least back then. Eric Weiner has wisely changed his tune: “I was pretty harsh on the Mitsubishi Mirage back in 2014. It had a little to do with the fact that there were (and are) so few shameless budget cars. Now that new-car prices have gone insane, I think a cheap-but-honest thing like the Mirage is not so bad.”
The Ford Maverick is now a terrible value
Matthew Fink, branded content writer and car-detailing guru, has a beef with the state of affairs for the Ford Maverick. After heaping praise on it in his review, he realized the resale world of these featherweight trucks is more than a little unfair:
I reviewed the 2022 Ford Maverick in December of 2021. I loved it and noted how impressive it was that Ford was selling a brand-new, pretty great truck for under $20,000. However, I didn’t realize how great that price really was. CarMax is selling used base, two-wheel-drive models for $33,000 now. As of this writing, I can only find three new Mavericks for sale at all central Ohio dealerships combined, and they are over $40K, loaded.
I now see that $20,000 Maverick as more of a game-changer than I realized—if Ford could keep up with demand! There is nothing even close in the market, especially considering Ford doesn’t charge extra for the hybrid now.
The BMW 318i (E30) legacy
Steven Cole Smith, our special projects editor and McFish expert, has changed his tune on the first vehicle he reviewed, a 1985 BMW 318i. While not the performance darling of the 3 Series lineup, it proved to have a staying power that he appreciates.
Of all the cars reviewed by my colleagues, few have maintained the sense of purpose mine has over the years. The BMW 318i that I reviewed doesn’t exist anymore, but the BMW 3 Series certainly does, and it has maintained its assignment as the family-sized entry-level model, despite the presence of the 1 and 2 Series. The 330i starts at $43,800 now—more, even counting inflation, than the four-cylinder 318i I tested in 1985 was—but it remains a solid, fun-to-drive car that is as happy carpooling as it is carving corners. Long live the 3 Series.
The Ford Bronco Sport is too popular
His love for Love’s truck stops may be as strong as ever, but Imola’s motorsports editor Cameron Neveu has soured on the Ford Bronco Sport. As with Fink and the Ford Maverick, it’s common to dislike a vehicle once popularity changes its trajectory.
A couple years ago, I shot the Bronco Sport early in its run. Like, really early. I don’t think I had even seen the new, big-boy Bronc’ yet, so I had hearts in my eyes for the Escape-platformed stud. Right angles, retro-inspired touches, and decent off-road capability. But now everyone and their cousin has one. They infest Michigan like whitetail deer.
In 2023, I’m less enthusiastic about the ride, sure, but I would still take it over any other compact sport utility.
Minivans need more love
Fresh from rewiring his 1996 Volvo 850 Turbo, Insider’s senior editor Eddy Eckart takes a moment to dig deeper. One of his earlier automotive experiences has matured over the years.
I’m just a spring chicken in this auto-review world, so I’m going to reach back to my youth for this one: Minivans.
I didn’t like them one bit when they infested the roads in the ’90s and was disappointed when my parents picked out a ’92 Grand Caravan (though it did its best impression of ’90s sporty in dark green with gold lace wheels). I now recognize the value of being able to haul stuff. That, and I love how automakers are still using the minivan as a platform to implement crafty innovations that maximize space or distract little humans.
The SL500 was indeed a proper Merc
Aaron Robinson, editor at large for Hagerty Drivers Club magazine, gave us a heckuva story about his time with the R230 Mercedes-Benz, so let’s get right to it.
It’s all a blur, an endless series of Corvette and 3 Series comparison tests. But one that stands out in memory is the 2003 Mercedes-Benz SL500. I was pretty hard on the styling because I thought Mercedes being Mercedes, i.e., conservative, shouldn’t have bent so much to the winds of fashion with silly design embellishments like those giant hood vents. And at the time we used to like to make fun of the Mr. Peanut headlights on all Benzes of that generation.
Mercedes was so steamed by the review that it sent a hit squad over from New Jersey to bitch up a storm in Csaba Csere’s office. He kept me out of it, which was to his credit. And now I think the design has held up pretty well and it has proven to be one of the better looking SLs.
Once I sent a mocking email to Don Sherman about a glowing review he did back in the ’80s of the Renault Fuego, in which he wrote that the car was likely to cause American gas jockeys to start speaking French with reverence.
He replied with words to the effect that I should live so long to see all my mistakes of judgement come back to haunt me.
Maybe we weren’t critical enough of the Neon
Joe DeMatio, veteran of the car-journalism industry and our magazine’s senior manager of content, takes the opposite approach. Maybe we sometimes look at cars through rose-colored glasses. As previously discussed with the Dodge Avenger, Chrysler was riding high in the saddle in the 1990s. But perhaps its story was a bit too much like that of Icarus, and the Neon and its three-speed automatic and less-than-ideal long-term quality is why it never reached the rarified air (and customer loyalty) that the Honda Civic and Toyota Corolla did. But let’s allow Joe to speak for himself.
There’s a lot that can be said, in retrospect, about Detroit’s efforts to respond to the superb cars from Japan in the 1990s, but one car in particular that kinda makes me wince now is the Dodge/Plymouth Neon. It was cheap and cheerful, and it looked great and drove incredibly well, but it was poorly bolted together and it was introduced with a three-speed automatic transmission, laughable even back then.
I distinctly remember that the trade newspaper Automotive News did a story, some time after the car launched, describing how Toyota had bought a Neon to dissect it for competitive analysis, which all automakers routinely do. Toyota operatives described the Neon as being basically a prototype. Meaning, in the Toyota manufacturing system, a production-spec Neon would be several generations of development away from being offered to the public. That’s how unrefined it was and how shoddy its construction was, compared with that of the cars against which it was ostensibly created to compete. Now, I know that many people drove Neons happily for years, and passed them along to family members who drove them for years more. I know that the car has served amateur racers faithfully and affordably for decades, and I personally had one of the best drives of my life in a Neon SRT-4 in rural Kentucky circa 1998.
One could argue that the Neon’s affordability compensated for its faults, and that Chrysler was doing the very best it could with the engineering and production resources it possessed 29 years ago. But the automotive media establishment was so eager for Detroit to score home runs, we routinely turned a blind eye to obvious failings from the home team.
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I bought a new Neon ACR in 1998, it came with a three year warranty on the drivetrain. I club raced it for 7 seasons. Not a single problem until I shifted from 4th to 1st at the end of the straight. This is the only time the engine reached 9000 rpm. Unfortunately it could only do it once. I still have the car and still race it. I’m on the third engine. ( The last one grenaded after the oil pump shattered.) I love this car, easy to work on, parts fairly cheap and tough as nails. Soon to be collectible.
Sorry, money be damned, this generation Mirage is truly one of the most miserable cars I’ve ever driven. And I’ve driven MANY.
The Mitsubishi Mirage is such a penalty box. I feel sorry for someone when I see them in it.
The Neon sucked. The SRT-4 was a fun little car but did not redeem a crappy car. Worst rental car I have ever driven and I have driven a rental Sentra!
Re: the Renault Fuego. I recall Jean Lindamood in a review of the Turbo (which I bought new in ’82) comparing it to an RX-7. High praise indeed! I’d seriously consider buying another in great condition, if one existed.
Yes, I concur with the Neon mechanical problems having experienced them myself by purchasing one for my daughter with the “employee purchase plan” when it meant something. The Neon met its true demise when it was struck massively in the rear, crunching it to the back window. Importantly, my daughter walked away with no harm, so at least the safety aspect was effective.
I believe the Chevy Vega won Car of the Year at least once, too.
Probably did! but I know the one we had allowed my mom to walk away from a “T” bone by a truck, into the drivers door! And look how fast they got when a V8 ended up under the hood!
The true test of a car is how many you see on the road 10-15 years later. I have one customer who still has a Mirage and there are zero Neons left.
You maybe just don’t live in the right neighborhood to see Neons; I see them now and then.
Automotive Journalism has a “home team?”
Ford. Maverick. Bait. Switch.
Interesting, and refreshing to see automotive writers look back on their decisions. As I grew older, I came to realize automotive writers were a lot like financial advisers. Too much subjective analysis and enthusiasm, and too little objective analysis. To be fair most automobile buyers aren’t practical and logical. The writers need readers and have to pander to their desires.
As mentioned a number of “Vehicle of the Year” awards were off the mark. The vehicles were often interesting and new at the time, but many proved to be unreliable and unrefined. I owned a Chevy Vega, fun car, but cheap (not inexpensive), unreliable (literally stranded me by the side of the road more than any car I ever owned), and rusted to an unsafe hulk in three years. There are other examples of good reviews of less than stellar vehicles. Now I take automotive review stories as fun to read, but opinionated, and few writers are automotive engineers.
I bought a 96 Neon 5-sp in 1999 as a used car. It was great! The only major work done was a cam bearing gasket that failed (shortly after I bought it) and let oil escape and a new clutch required after my son had used it for pizza delivery through his high school & college years. It was retired to the boneyard with just shy off 500K kms on it. and I drove it to the boneyard. The body was still in exceptional shape.
I ordered a Maverick XLT with AWD in December, 2021. Nice truck for just under $30K! Waited and waited. Neither Ford headquarters or the dealer could give me any information. After 11 months, I got my deposit back.
I suspect Ford did not anticipate the demand and realized they had underpriced it, so they just stiffed people like me.
I see very few Mavericks on the road here in New England. You can buy one, but you’re going to pay least 10K over MSRP. Not me.
What ever happened to inexpensive small pickups? Not enough profit in them.
I think you’ve nailed it. I drive all over the eastern states and have only seen a couple of them on the road as well.
After visiting other manufacturer dealer lots, (not shopping for a small pickup) I ordered a mid-level Jeep JL Sport-S during the computer chip crisis/supply chain crisis/pandemic. It took quite a while but not much longer than they said. I got detailed updates and they delivered the vehicle. Could have sold it for an instant profit then … probably still lists for over MSRP now on Carvana or at dealerships as well.
The Neon was not such a bad car as all that, but the Mirage truly is lame-o. Better to buy a good used car instead.
Look hard at the Mitsu and ask yourself: Could I see myself driving this thing? My answer is no. I’d rather drive most anything else, used or abused, new car smell or dead rat smell.
I’m retired, work part time for a large rental car company as a driver and have had the misfortune to have had to move several of those toy cars to and from different locations. I’m not abusive, but in those cars I put the gas to the floor and laugh at the noises. It’s the only thing fun about them.
SCCA put the 2dr Neons in my Showroom Stock B class. They were also in my Street Legal AMEC ice racing class. It was on the ice when the Neon’s superb chassis balance could be best seen. Yes, I did not want to see a Neon coming after me or have to hunt one down! Neon owners raved about how much fun they were to race, but later about how one thing after another inexplicably broke! The latter is one likely reason the Neon is gone from the carscape!