1954 Dodge Royal

2dr Club Coupe

8-cyl. 241cid/150hp 2bbl

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$8,900*

equal0%
#4 Fair condition#4 Fair
Value Graph04/2407/2410/24$2k$4k$6k$8kJan 2025
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1954 Dodge Royal stats
Highest sale
$297,000
Lowest sale
$5,725
Most recent sale
$11,953
Sales
78

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1954 Dodge Royal Convertible
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Model overview

Model description

Dodge introduced a new flagship model in the Royal in 1954. The full-size car sported a look courtesy of Chrysler’s new head stylist, Virgil Exner, and it could be ordered in a slew of two-tone colors, all of which predicted the direction for Dodge’s 1955 lineup. Royals came in four body styles on two wheelbases – 119” for club coupes and four-door sedans, 114” for Sport hardtop coupes and convertibles – and nearly 65,000 were sold.

The only available engine for the 1954 Dodge Royal was the 150-hp, 241-cid “hemi” Red-Ram V-8, now with 10 more hp than the previous model year courtesy of a compression ratio increase. Standard shifting was by way of a three-speed manual transmission. The optional Gyromatic “fluid drive” transmission was supplanted by the all-new and highly advanced Powerflite two-speed automatic, developed entirely in-house. The new Powerflite added $189 to the price, while power steering added $134 and Chrysler’s own Airtemp air conditioning added a then whopping $643 – and which saw few buyers. Prices for the Royal began at just under $2,350, making it competitive in the full-size, mid-market field.

In the spring of 1954, a Dodge Royal convertible was selected as the official pace car for the Indianapolis 500. To commemorate the honor, Dodge introduced a tip-top-of-the-line Dodge Royal 500 convertible as a $201 option. The 701 500 editions included very attractive Kelsey-Hayes chrome wire wheels, a “continental” spare tire, and special trim. A dealer-installed Offenhauser intake manifold and special carburetion raised engine output to an estimated 200 horsepower, which exceeded the power generated by almost all cars on the road and which gave the highest horsepower-per-cubic inch available in a Detroit car for the year. The Royal 500 began Dodge’s true emergence as a “performance” car line, and in fact took the top four places in its “medium” class and six of the top ten at the famous Mexican Road Race.

The 1954 Dodge Royal is often overlooked because of the all-new 1955 cars that quickly put them in the shade. The cars are still a great American performance car of the era, and are relative bargains as a result. Even the Royal 500 pace cars are affordable and important milestones in the evolution of American performance.

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Common Questions

The value of a 1954 Dodge Royal can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $14,100 for a 1954 Dodge Royal in good condition with average spec.

The highest selling price of a 1954 Dodge Royal at auction over the last three years was $297,000. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.

The lowest selling price of a 1954 Dodge Royal at auction over the last three years was $5,725. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.

In the last three years there have been 69 1954 Dodge Royals sold at public auction.

The most recent auction sale of a 1954 Dodge Royal was $11,953 on October 20, 2024 by Car and Classic.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are based on various data sources, as detailed in About Our Prices. The Hagerty Price Guide is for informational purposes only and is not intended as financial advice. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.com/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of The Hagerty Group LLC, ©2024 The Hagerty Group, LLC. All Rights Reserved. The Hagerty Group, LLC is a wholly owned subsidiary of Hagerty, Inc.

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