1974 Opel Manta Luxus: German Cutlass Supreme or Munich Mustang?

Let’s get one thing straight: I only have a rudimentary knowledge of Opel. My introduction to its existence was probably circa 1991 when, as an avid watcher of the Nick at Nite cable-TV channel, I was introduced to the classic show, Get Smart. Of course, Max’s Sunbeam Tiger is better known, but the last couple of seasons he traded it in for a gold Opel GT, Germany’s Mini-Me 1968 Corvette Stingray. Oh, and my friend Bryan Saunders owned a Manta and used it as his daily driver for a few years in the ’90s, believe it or not. He loved that car and would be thrilled to find another one! Funny thing, I remember seeing it in traffic a few times, but had no idea then that it was his car.

For those not in the know, Opel was GM’s German division for many decades until it was ultimately sold to Fiat in 2021. Opel typically had a lot in common with Vauxhall in England—another GM division, as I’m sure most would guess. While Opel was a part of GM, the marque had no equivalents to Caprice Classic convertibles, Fleetwood Talismans, or the like.

But Opel did have some pretty Broughamy offerings, such as the Diplomat and Kapitan. Those larger models, however, never were sold in the U.S.

The Manta was the sporty, affordable coupe in the lineup, and like American offerings of the time (like the Cougar and Firebird), it was available with myriad options, from plain to fancy. Its closest competitor in the home market was likely the Ford Capri, a similarly sporty coupe.

If I may digress a moment, my dad had a Capri, a bright yellow ’74 with a terra cotta-colored interior, a V-6 engine, and a stick shift. When he got a new company car, my mom drove it for a while, but she wasn’t thrilled with the manual transmission (she preferred an automatic), so it was traded in on a near-new ’73 Volvo 1800ES sports wagon.

Now, where was I? Oh, yes, Opels. The Manta first came out in late 1970. Like the Ford Capri, it was based on a family sedan beneath the swoopy sheet metal—in this case, the Opel Ascona. I’m not sure of all the variants in Germany, but based on my 1972 Opel brochure, available U.S. models were the Rallye and Sport Coupe. As you’d expect, the Rallye had a blacked-out hood, side stripes, sport wheels with bright trim rings and side stripes, and other extras.

Interestingly, at least in 1972, these cars were not badged Manta but as “1900 Sport Coupe” or “1900 Rallye.” In the same vein, the Ascona was simply called the 1900 in the States.

For ’73, the U.S. Opel line was reshuffled a bit. The “baby Corvette” Opel GT made its last appearance. And the 1900 Sport Coupes became Mantas, just like their siblings sold in Germany. The Manta and Manta Rally reprised their places, but there was a new model: the Manta Luxus.

And as you’d guess, the Luxus was the fancy-schmancy version. As the brochure relayed, “Manta Luxus … an inexpensive, plush European luxury car at a very practical price. And a brand new idea of what a luxury car should be.

“With the same advanced mechanical features that have won it acclaim from the world’s automotive experts. But inside its roomy interior you’ll find a velvety soft upholstery that doesn’t look at all like a little economy car.

“If you’ve always wanted the comfort and luxury you only seem to be able to find in big cars, but like the economy and handling of a small sporty car … we’re happy we found you.”

To me, it seemed like the Luxus was kind of a baby Cutlass Supreme, with velour seats, wood (or at least, wood-toned) trim, and additional bright trim on the exterior. Per the brochure, other features included an electric clock, custom headliner, carpeted trunk, sport steering wheel, and a chrome exhaust tip.

A vinyl top was available but optional, as were a sun roof, automatic transmission, air conditioning, and whitewall tires. A 1.9-liter four-cylinder was the sole engine option, with a standard four-speed manual. Overall length was 171 inches with a 95.7-inch wheelbase—at least on the ’73 models.

The 1974 Mantas were largely the same, but gained—as many other new cars did—much bigger bumpers, front and rear. Overall length was bumped (pun intended) to 176.1 inches. Horsepower was 75 at 4800 rpm, breathing through a two-barrel carburetor. Yes, it was the ’70s, with all that “fun” early emissions equipment! The ’72s had still had 90 horses.

The Luxus continued as the top Manta, along with the base sport coupe and Rallye, and it got top billing on page two and three of the ’74 brochure. The previous year’s velvet/velour cloth was replaced with corduroy, and as seen on our featured car, vinyl upholstery was also available. The styled road wheels also carried on. And Luxuses were available in four exclusive colors: dark blue, bright metallic blue, silver, and burgundy.

I discovered our featured car several years ago in the small town of Nauvoo, Illinois. I had driven down for the excellent Grape Festival Car Show, held every Labor Day weekend, and did a major double take when I saw this car parked at a disused gas station. My uncle said he’d seen the car on and off for years. But now it was just sitting. It looked to be in very nice, albeit dusty, shape. I loved the burgundy/burgundy color combination too. You just don’t see Opels of this vintage. I have seen maybe three ’70s examples in Iowa and Illinois since I was a kid. So, of course, I took plenty of photos.

German Opels appeared in U.S. Buick-Opel dealerships for the last time in 1975. The biggest news was fuel injection. But it was the last time you could get a Manta here. Due to the exchange rates, starting in ’76 the “Opel Isuzu” was the sole offering. Too bad; the Manta was a pretty car.

[As for German Mantas, a totally new, rather futuristic-looking car replaced this body style.]

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