Final Parking Space: 1965 Rambler Classic 660 4-Door Sedan

The American Motors Corporation did good business selling small, sensible cars bearing the Rambler brand during the late 1950s through early 1960s. Rambler sales peaked in the 1962 model year, after which competition from new compact and midsize offerings from the Detroit Big Three made life tougher for the not-so-big Kenosha outfit. During the middle 1960s, AMC battled for midsize sales against the likes of the Chevrolet Chevelle and Plymouth Belvedere with its Rambler Classic. Today we’ll admire the first AMC product in this series with a Classic 660 found in a yard located between Denver and Cheyenne.

The Classic began life as a 1961 model during George Romney’s reign at AMC, then got a complete redesign for 1963 and became bigger and more modern-looking. Unfortunately for AMC, Ford introduced the Fairlane as a 1962 model, while Chrysler was right there with brand-new B-Body midsize machinery at the same time. As if that wasn’t enough, GM stepped up with the Chevelle and its A-Body siblings for the 1964 model year.

AMC, by then without Romney (who had gone on to become governor of Michigan), completely redesigned the Classic for 1965 and it looked just as slick as its many rivals. The following year, the Rambler name entered a phase-out period that was completed when the final AMC Ramblers were sold as 1969 models (the last year for Rambler as a separate marque was 1968).

The 1965 Classic was a bit smaller than the Fairlane, Chevelle, and Belvedere, though somewhat bigger than the Commander from soon-to-be-gone Studebaker.

The ’65 Classic offered plenty of value per dollar; the list price for this car would have been $2287 (about $22,894 in 2024 dollars). Its most menacing sales rival was the Chevelle Malibu, which had an MSRP of $2299 ($23,105 in today’s money) with roughly similar equipment.

This car is a 660, which was the mid-priced trim level slotted between the 550 and 770. Rambler shoppers who wanted to pinch a penny until it screamed could get a zero-frills Rambler 550 two-door sedan for just $2142 ($21,443 after inflation), which just barely undercut the cheapest Ford Fairlane Six ($2183) and Chevelle 300 ($2156) two-door sedans. Studebaker would sell you a new Commander two-door for a mere $2125 that year, but found few takers for that deal.

The 1965 Classic’s light weight (curb weight of 2882 pounds for the 660 four-door) made it respectably quick even with a six-cylinder engine. This car was built with an AMC 232-cubic-incher rated at 145 horsepower. If you wanted a genuine factory hot rod Classic for ’65, a 327-cubic-inch V-8 (not related to Chevrolet’s 327) with 270 horses was available.

But back to the straight six: This incredibly successful engine family went on to serve American Motors and then Chrysler all the way through 2006, when the final 4.0-liter versions were bolted into Jeep Wranglers. The 232 was used in new AMC cars through 1979.

Automatic transmissions were very costly during the middle 1960s and the Classic didn’t get a four-on-the-floor manual transmission until 1966, so the thrifty original buyer of this car went with the base three-speed column-shift manual.

At least it has a factory AM radio, a $58.50 option ($586 now).

You had to pay extra to get a heater in the cheapest 1965 Studebakers, but a genuine Weather Eye heater/ventilation system was standard equipment in every 1965 Rambler Classic.

AMC sold more than 200,000 Classics for 1965, and the most popular version was the 660 sedan. I still find Classics regularly in car graveyards, so these cars aren’t particularly rare even today.

This one is just too rough and too common to be worth restoring, but some of its parts should live on in other Ramblers.

Its final parking space has it right next to another affordable American machine that deserved a better fate: A 1979 Dodge Aspen station wagon.

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