This 2025 BMW M5 Is a Very Orange One-off Collab with the Pebble Beach Concours

BMW has a long history of attending Pebble Beach Automotive Week and the prestigious Pebble Beach Concours d’Elegance that headlines it each year on the 18th fairway of the Pebble Beach Golf Links in Monterey, California. The German marque has unveiled many new concepts in Monterey, mostly recently in 2019, when it brought the futuristic Vision M NEXT and the nostalgic Garmisch. This year, instead of bringing Elvis’ 507 or debuting a new production model or showing off a new concept, BMW is auctioning off the first 2025 M5 delivered in North America.

Of course, the first example of the latest M5 to reach our shores got some special treatment: A paint color unique to this specific car, hand-painted orange accents on the wheels, seats upholstered in a unique combination of orange and black leather, and the Pebble Beach Concours logo emblazoned on the headrests. An official collaboration between BMW and the Pebble Beach Concours, the car will be auctioned off for charity on Friday, August 16, by Gooding & Company. All proceeds over MSRP (probably around $200K, says BMW) will go to the Concours’ charity, The Pebble Beach Company Foundation, which supports literacy and education programs for disadvantaged young people in Monterey County. For context, the 2025 M5 starts around $120,000, and this one carries over $57,000 in bespoke options in addition to pricey add-ons like carbon-ceramic brakes.

By way of quick recap, BMW just announced the new, seventh-generation of the M5 last month, and the car made its official debut at the Goodwood Festival of Speed in the U.K. earlier in July. The car is making waves as the first plug-in hybrid M5, a 5390-pound brute whose electric motor and twin-turbo V-8 engine combine for 717 hp and 738 lb-ft of torque, making it the most powerful M5 ever.

The paint job of the Monterey-bound M5 is meant to evoke “the spectacular orange hues of a Pebble Beach sunset.” This car isn’t the only BMW to wear the color, formally known as BMW Individual Frozen Orange Metallic, but it will be the only 2025 M5 to wear it, since BMW discontinued the exotic shade of creamsicle before it began to build this model. The body of this example was painted months ago, when the Dingolfing plant still had the paint.

(The silly parts of our brain think BMW missed a real opportunity. The orange paint is nice, but why not cover the car in living grass, reminiscent of the fairway? Paint it with the pictures of every single concours winner? Make it into a ute that can parade around the Best of Show trophy? Heck, Hagerty could have made a giant Dawn Patrol hat for it to wear! The smart part of our brain knows the answer: The goal is to raise money for charity, and a car that takes itself seriously will probably raise more funds for the worthy purposes of the Pebble Beach Company Foundation. And the concours has a reputation to uphold. Perhaps it’s best we weren’t consulted.)

Some of the other, non-bespoke options on the Pebble Beach M5 are also available on “regular” M5s. They will be familiar to those who have spent time on the BMW configurator: Driving Assistance Professional Package, Executive Package, Parking Assistant Plus, Carbon Package, M Drive Professional, M Driver’s Package.

Translation: The kidney grille lights up. The front seats will cool, as well as heat, your bum. There’s a power-operated rear sunshade. It has a roof, rear spoiler, and mirror caps in carbon fiber. The car can park itself using a surround-view camera system, whether you’re in or out of the vehicle, and it will even remember up to 10 parking routes. If you’re in a traffic jam, under 40 mph, the car will handle the stop-go-stop-go duties by itself. The car has two additional drive modes, Dynamic and Dynamic Plus, that optimize power delivery and driveline cooling systems for track use. The top speed is raised to 190 mph. Finally, your purchase includes a one-day high-performance driving class at a BMW Performance center.

The special, very orange M5, which is officially called the M5 Pebble Beach Concours d’Elegance #1/1, will be delivered to the winning bidder in late October of this year, estimates BMW. If you’re interested in bidding on the car, you can check out the listing on Gooding & Company’s website here. You’ll need to register to bid, of course—it takes more than a seersucker coat to get into the room for this one.

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