Lia Block’s 2023 rally car matches her father’s first

Lia Block, daughter of late rally driver/internet sensation/Chief Hoonigan Ken Block, has revealed the livery she’ll be using to compete in the American Rally Association this year. Her Subaru BRZ will wear a snow camouflage motif with gold wheels and a big gold Hoonigan “H” silhouette to commemorate a Subaru WRX STI livery Ken Block designed back in 2005 that used snow camo and a DC Shoes logo.

Block made the announcement via Instagram, saying, “This year is going to be a tough one. But I’m happy to be back doing what my dad loved and what I still love. Excited to also be switching to this RWD Subaru BRZ this year to race the @ara_rally Championship. The snow-camo and gold design is an homage to my dad’s very first livery he created back in 2005. It was also the livery that he ran in the Gumball 3000 that same year. ”

We love the new BRZ in stock form and this one is even better. The snow camo and gold livery look every bit as good on the two-door Subaru as they did on the four-door and is a fantastic way to celebrate her father’s legacy.

We’ll be looking for Lia and the sharp little BRZ in the American Rally Association this year and wish her and her team the best of luck!

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