Ford’s No-Cost SupportBelt Highlights Breast Cancer Awareness Month
Each year in the United States, more than 100,000 women and men undergo mastectomies, and wearing a seatbelt tightly fastened across their chests can be extremely agonizing. That can lead to avoiding seat belts or avoiding car travel entirely. Ford has helped develop the SupportBelt as a solution.
After a double mastectomy, Lynn Simoncini, a creative director at VML, couldn’t find a product that solved her seatbelt dilemma. She teamed with Ford experience design director Emily Obert to develop a solution and soon they were on their way to a prototype.
The SupportBelt uses a foam core wrapped in recycled plastic fabric to relieve seatbelt pressure and is easily installed around a standard seat belt. It was developed with patient feedback and according to Ford, “offers a practical and comfortable solution for a significant population of mastectomy patients.”
Ford is offering the SupportBelt at no cost starting now as a part of the company’s support of breast cancer awareness through its Ford Warriors in Pink® program.
It already exists, it’s called a Tiddy Bear, I’m not making this up.
I think Mopar had one for their Plymouth Duster years ago called the ‘Tiddy Twister’.
What, a constructive, helpful idea from Ford? The guys who thought up the speed-reporter and commercials-through-your-touchscreen software must have been out-of-the-office that day.
Yeah those guys were busy patting each other on the back so another team was given a chance to do something. I’m laughing at Deskpro’s answer.
The support belt at Ford is sold out.
The Tiddy Bear, is available here:
http://www.tiddybearcomfortstrap.com/