Our Two Cents: Our favorite factory color names

DodgeGarage

Paint doesn’t make the car for some, but others have indeed seen a lot of memorable colors on machinery. There’s where this episode Our Two Cents comes into play, as the team at Hagerty Media winds up creating content about colors with every new vehicle release and every passing model year. So let’s ask them a pressing question: What’s your favorite factory color name?

 

Tangerine Scream

Ford

“Although it’s not my favorite Focus ST color—I’m a Performance Blue guy—Tangerine Scream is the best name.” — Chris Stark

Evening Orchid

Mecum

“Evening Orchid, as created by GM designer Blaine Jenkins in the 1960s and seen on certain 1965 Chevys and Pontiacs.” — Joe DeMatio

Nori Green Pearl

2021 Lexus LC 500 Convertible front three quarter downtown
Jordan Lewis

LEXUS NORI GREEN PEARL YOOOOOOO!” — Nathan Petroelje

“Slappy White”

Silver Crown champ cars dynamic track action
Not pictured: Slappy White Cameron Neveu

“A long time ago my team combined several near-empty cans of paint to spray a dirt-track race car. We called the color Slappy White. Some of the car was flat, some was gloss. It wasn’t pretty, but it sure was funny (looking).” — Steven Cole Smith

Mystichrome

Mecum

“Ford Mystichrome, of course!” — Greg Ingold

Radar Blue

Mecum

“Radar Blue on the 1998 Corvette pace car special editions. It was clearly purple, but Corvette had good color naming: Sebring Silver. Competition Yellow. Bowling Green. Polo White. Torch Red. Laguna Blue.” — Todd Kraemer

Blanc Paros/Parian White

Le nuancier DS

“My friend’s 1974 Cadillac is painted Victorian Amber Firemist, which is a $10 way of saying bronze. Detroit marketers were experts at coming up with $10 names for colors. Of course, every color sounds better in a foreign language. The Lamborghini Espada is painted Verde Pallido, which just means pale green.

But I think Citroen did it best; the DS and ID were offered in an amazing variety of colors with charmingly specific names, like Capucine (nasturtium, a type of perennial flower), and Escaille Blonde (pale tortoiseshell). My ’64 ID19 was pained AC102, Blanc Paros or Parian White, a reference to a type of marble commonly used in statuary, which is a perfect description of a white that is slightly grey, slightly blue, or slightly green depending on the light.” — Aaron Robinson

Indian Yellow

Flickr | Keith Long

“Maybe it’s my tiny bit of Dutch heritage, but I’ve always loved orange. My first car was a 1974 Saab Sonett III in Indian Yellow. It was always fun seeing the look on people’s faces when you told them your very orange car was actually yellow.” — Ben Woodworth

Punk’n Orange

Jeep

“PUNK’N! The name for Stellantis’ orange has my vote. Through the years, Chrysler, FCA, Stellantis—whatever you wanna call ’em—has been the most bombastic with their color names, especially the High Impact glossies sprayed on its muscle cars. Sassy Grass, Tor-red, Top Banana—woo hoo! I’m glad they haven’t abandoned that schtick.” — Cameron Neveu

Medium Brown Metallic

2006 Crown Victoria CVPI P71 Brown
Sajeev Mehta

“I somewhat dislike frilly frou-frou names for colors, as it reminds me of creative types that use 20 extra words to add impact to their statements. Sure, fancy words are great for marketing, hype building, etc. but colors don’t evoke imagery worthy of naming for me.

We have enough filler material in our lives, so give me straight-up Medium Brown Metallic all day!” — Sajeev Mehta

Blazing Saddle Pearl

GT Car Lot

“Mopar even had a great name for brown that Sajeev will appreciate. I remember I was at a Ram event and they debuted a color called Blazing Saddle Pearl.” — Brandan Gillogly

“Nope, that’s light brown pearlescent . . . a better name for such a lovely earth tone.” — Sajeev Mehta

 

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Comments

    In 1955, Cadillac’s featured color was “Pacific Coral” (a cross between UT -Texas and UT –Tennessee), most commonly seen on Coupe DeVilles or convertibles…but we once owned a fully decked out Fleetwood sedan painted that color–kinda startling on a Fleetwood.

    Other favorites: German color names are usually pretty straightforward, with a few exceptions: BMW 2002 colors–Inka–a bright orange, and Golf–a chartreusey-yellow.

    A kinda strange one was from GM in the early/mid 70s: Midnight Green. Who associates green with the middle of the night?

    How about colors which look nice too?
    1967 Chevy – Marina Blue
    1968 Chevy – Tripoli Turquoise

    Cavalry Blue from Toyota is great. Our 2022 RAV4 really stands out compared to all the rest of the silver/white/black RAV4s that are everywhere.

    Dodge Curious Yellow. They named it after a porno flick by the same name back in the day. That’s pretty wild.

    I have always like the old VW color….Bahama Blue which is pretty much light green. Speaking of green…how about Dark Highland Green?

    Back in the late 60’s I painted my Modified Stock Car Mopar Plum Crazy first the their Lime Light Green for the rest of my stock car racing career. Also painted my 1948 Panhead Chopper the Lime Light Green also!

    In 1972 VW had a special run of Marathon Blue Metallic on its 1972 Baja Champion Special Edition Super Beetle. The special colour was to commemorate the VW Beetle finally beating Henry Ford’s Model T as the greatest number of mass produced single models in history. The 1972 Baja Champion Special Edition Super Beetle was designed to commemorate VW winning the Baja 1000 Championship five years in a row. Ironically they were won using a solid beam front suspension and not the then newly introduced for VW McPherson Strut suspension.

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