Hagerty’s first online auctions begin this week with a variety of classic and modern cars

Hagerty has created a new trusted, easy-to-use platform to buy and sell enthusiast cars at auction, via the online Hagerty Marketplace. The first 10-car capsule joining the platform includes a variety of vehicles and price ranges, with everything from a 1963 Ford Fairlane 500 Squire Wagon to a 2019 Ford GT.

What makes Hagerty’s Marketplace auctions unique? It’s the way that team members assist in the process from beginning to end. Sellers will work with the Hagerty Marketplace research team to craft the written description and curate photos for the listing. From there, the Hagerty Marketplace auction team will provide experienced support with pre-sale and post-sale logistics, including facilitating payment and transfer of ownership. Each buyer will provide a government-issued identification and credit card before bidding, ensuring that real enthusiasts are behind each bid. Each week will feature a new group of collector cars up for auction.

“Over the past few years, the collector car industry has seen exceptional growth in demand for online car auctions, driven by the convenience of bidding from practically anywhere,” said Kenneth Ahn, President of Hagerty Marketplace. “But when car collectors are buying and selling five, six, or seven-figure cars online, we believe there are areas for significant improvement over the status quo. Our goal is to provide an online auction platform that is differentiated by trust, with unparalleled level of service and data-driven expertise. We are excited to launch Hagerty’s Marketplace online auctions and we are committed to continuing to innovate and grow along with this emerging market.”

Why Hagerty Marketplace online auctions?

Unlike other online auction sites, Hagerty’s support does not end once the bidding is complete. Our trusted brand will handle payment and transfer of ownership, making this a hassle-free way to buy and sell the most sought-after vehicles.

Every vehicle listed is selected by experienced car specialists and all titles are verified by our team. All consignors and bidders are validated with government-issued identification for a safer, more secure auction experience. In other words, Hagerty does the heavy lifting for buyers and sellers alike.

Registering to bid is free and more information on how to register to bid and sell on Hagerty Marketplace online auctions can be found at the Hagerty Marketplace website. This online auction platform offers a uniquely safe, trusted buying experience WITH post-sale support for ownership transfer and payment facilitation. Submit your car for consideration here. Questions? Email marketplace@hagerty.com.

In addition to the new online auctions, in August Hagerty acquired Broad Arrow Group (an auction and asset-based financing specialist), whose team hosts in-person car auctions. Broad Arrow will work in tandem with Hagerty’s online auctions to provide more options and opportunities for car collectors and enthusiasts to buy and sell collectible cars.

Cars currently listed on the brand new Marketplace online auctions:

1968 Ford Mustang GT/CS California Special

A lot of Mustangs claim to be “rare” and “collectible,” and even though they built millions they are still among the most popular classic cars. The GT/CS California Special was only made for seven months and only sold on the west coast, making this Mustang stand out in a very crowded field. This is a Mustang that attracts attention wherever it goes. With input from Shelby Automotive Inc, a V-8, a limited run of about 4000 cars, and this example’s largely unmodified status, this pony is truly collectible. Bid here. 

• Two owner car prior to current ownership in 2022
• Original assembly line quality control ‘X’, ‘OK’, and check mark stamps
• Previous owner commissioned engine out reseal with request to retain originality where possible

2019 Ford GT

One of Ford’s most anticipated and dominant vehicles began life as a secret project influenced by the desire for victory in racing. Much more than an act of nostalgia, the second-generation GT was a carbon-fiber supercar with its eyes on Le Mans. Every design element was built to maximize downforce, minimize drag, and boost efficiency. The reworked 3.5-liter EcoBoost engine generates 647 hp and can hit 60 mph in under three seconds. Ford even hand-picked who would get to own the 1350 examples made and implemented an aggressive anti-flip contract. This is an example of a race car modified to be a road car. Watch a video of the car. Bid here. 

• Features optional extras totaling $117,500 including carbon fiber wheels and titanium exhaust
• Extended color palette: Avalanche Gray exterior costing $30,000
• Showing less than 8000 miles

1963 Ford Fairlane 500 Squire Wagon

The Squire was the most luxurious of the four-door wagons offered by Ford. The Squire Wagon featured power steering and brakes, a tailgate with a power window, a rear-facing third row seat, and the ability to fold the second seat into the floor producing a flat load space more than nine feet long. This example includes original documentation and a 289-cu-in crate motor. OFFERED WITHOUT RESERVE. Bid here. 

• Floor mounted four-speed manual
• Sport bucket seats
• Showing only approximately 55,000 miles

2000 Mercedes-Benz E55 AMG

The W210 generation of E-Class was released in 1996 and was major stylistic change from the decade-old W124 model before it. It has a curvy understated styling with elliptical headlamps yet can hustle to 60 mph in a mere 4.8 seconds (that’s faster than a Porsche 911 of the day). The E55 AMG was the top of the range for the E-Class and came with an AMG body kit, sportier suspension, and a 349 hp 5.5-liter V-8. OFFERED WITHOUT RESERVE. Bid here.

• Showing only approximately 55,000 miles
• Includes Mercedes-branded Motorola StarTAC integrated cellphone
• One of 2,500 E55 AMGs delivered to the U.S.

1990 Jaguar XJ-S Convertible

The design of this long, low cat lets you know it is special. The flared wheel arches, quad headlights, and long hood let you know this is an elegant yet powerful car. With legendary looks and performance, the XJ-S is a proper droptop V-12 grand tourer. The 292 hp 5.3-liter V-12 is a direct descendant of the engine used in the E-Types. OFFERED WITHOUT RESERVE. Bid here.

• Showing only approximately 66,000 miles
• Current owner has maintained it for 20+ years
• Clean Carfax

1992 Porsche 968 Cabriolet

The 968 was a front-engine Porsche featuring a 236-hp 3.0-liter that was the most powerful naturally aspirated four-cylinder engine available from Porsche at the time. It was an evolution of the 944 (but with a more modern look and additional standard luxury features), which traced its roots to the 924. The front-engine was mounted way back, and along with the gearbox in the rear, helped the 968 achieve its balanced weight distribution. The combination of speed, practicality, and low production numbers (4665 sent to North American between 1992–1995) make this car collectible. OFFERED WITHOUT RESERVE. Bid here.

• Single owner
• 17” 993 Cup 1 wheels
• Clean Carfax report

1988 Mercedes 560SL

In 1988, Car and Driver described the 560SL as “powerful” and “oozing prestige.” The magazine said it was the two-seat sports car that “seriously affluent Americans think of,” and with a base price of $65,780, ($165,000 today) the cost reflected that. The SL was often said to be built like a bank vault and had a 5.5-liter V-8 designed to run for hundreds of thousands of miles. The four-speed automatic with overdrive made it an effortless highway cruiser. It was a luxury car paired with a V-8 burble and featured a removable hard top or soft top. OFFERED WITHOUT RESERVE. Bid here.

• Showing only approximately 58,000 miles
• Includes the factory color-matched hardtop
• Original radio and automatic climate control

2004 Aston Martin Vanquish

The Vanquish offers upscale styling and feel paired with scorching performance and served as James Bond’s spy car in Die Another Day. This hand-built high-performance grand tourer with 460 hp was the flagship car for Aston Martin from 2001–2007. The V-12 Vanquish was more advanced than almost any production car at that time with a monocoque tub made of heat-cured aluminum, bonded with a carbon fiber central tunnel. Bid here.

• Base MSRP of $228,000
• Showing only approximately 35,000 miles
• Noted designer Ian Callum was responsible for the Aston Martin Vanquish’s looks

1992 Mercedes 300SL

Mercedes-Benz has a long history of producing popular two-seat sporty convertibles under the SL-Class moniker. This extremely low mileage 1992 300SL continues on the tradition of combining sporty touring qualities with comfort and quality. It’s a luxury cruiser with the smooth 3.0-liter inline-six. The R129 generation was released in 1990 and featured 229 hp, 201 lb-ft of torque, along with a power retractable soft-top. OFFERED WITHOUT RESERVE. Bid here.

• Showing only approximately 14,000 miles
• Recent major service completed in October including new tires
• Includes hardtop stand, tool roll, and original window sticker

1979 GMC Sierra Grande 25 Pickup

The third generation of the C/K trucks, often referred to as the “Square-Body”, was released in 1973 (lasting for 18 model years) and grew in size and features increasing use of these trucks as everyday drivers. This was the first generation of the C/K to be designed with the use of computers and wind tunnels leading to lower drag and improved fuel economy. This 3/4 ton pickup is ready for a new owner with air-conditioning, dual fuel-tanks, and upgraded Bluetooth head unit. OFFERED WITHOUT RESERVE. Bid here. 

• 5.7-liter 350 cu-in V-8 and three-speed automatic
• Seller reports a recent engine rebuild
• Newer tires with less than 1000 miles on them