Ram sells all 702 TRX Launch Editions in less than four hours

That certainly didn’t take long. Ram announced on Wednesday that it had sold all 702 examples of the Ram 1500 TRX Launch Edition in just three hours. “We said the Ram 1500 TRX Launch Edition would go fast. And we meant that in more ways than one,” said Ram brand head Mike Koval, Jr.

At a cool starting price of $90,265 ($1695 destination fee included), the TRX Launch Edition nets 702 lucky owners exclusive Anvil Grey exterior paint, as well as a special red brushed-aluminum center console badge in place of the silver one found in non-Launch Edition trucks. The console badge lists specs such as the supercharger displacement, VIN number, horsepower output, and boost pressure.

Launch Edition trucks also receive the TRX Level 2 equipment group as standard, which adds carbon-fiber interior trim, a stylish color accent package, Ram’s new heads-up display, beadlock-capable wheels, the sublime 19-speaker Harman Kardon premium sound system, and the dual-pane panoramic sunroof. Of course, there’s also the prestige of owning one of the first examples of the “Raptor fighter” that everyone in the enthusiast and truck world has clamored for since the Raptor’s inception a decade ago.

702 Launch Editions is, of course, reflective of the horsepower figure for the TRX’s 6.2-liter supercharged Hemi V-8. The iron-block unit has not-so-silently made its way into a multitude of vehicles in the FCA fleet, beginning with the Dodge Challenger Hellcat and expanding its appearances to the Dodge Charger, Dodge Durango, Jeep Grand Cherokee Trackhawk, and, of course, the Ram TRX. On the TRX, a redesigned exhaust manifold and longer intake account for the five-horse drop from the 707 figure that folks now expect from this unit. (If that’s a deal-breaker for you, maybe take a good look in the mirror and ask yourself when 702 horses became insufficient for your … pickup truck.)

According to Ram, production of the Launch Edition trucks begins in the early part of Q4 this year at Ram’s plant in Sterling Heights, Michigan, home of the normal Ram 1500. If you’re too late for a Launch Edition, console yourself with the fact that Ram has no plans to limit production of the normal TRX. Plunk down $71,690 or more and Ram will happily hold a spot on the TRX production line for you. Dealer orders are open, and Ram says that customers should begin to see deliveries before the year is out.