1963 Ford Falcon Ranchero
Description
In 1960, the Ranchero was redesigned and downsized to be based on Ford's compact Falcon, particularly the two-door sedan delivery variant. The economic situation of the late 1950s saw an increase in the demand for small, economical cars like the Volkswagen Beetle, which brought about a change in the mindset of the "Big Three" automakers. This led to the introduction of the Ford Falcon, Chevrolet Corvair, and Plymouth Valiant. The Volkswagen Bus also had a pickup version, while a van based on the Chevrolet Corvair was also offered for added utility. Ford believed that the market needed a more practical vehicle, one that was much smaller, lighter, and cheaper than a full-size pickup truck. The new Ranchero, marketed in print as the "Falcon Ranchero," was well-received by buyers. A range of engine and transmission options, along with an 800-pound payload, ensure a practical and stylish alternative to traditional full-sized pickup trucks.
Highlights
Powered by a 302 cu-in V8 mated to a three-speed automatic transmission
Finished in white with red and gold pinstripes and a red cloth interior
Upgraded with a PerTronix Flame-Thrower ignition coil and an aluminum radiator
Air conditioning has been converted to R134a refrigerant
Described as a thoroughly restored example by the current owner
While the odometer displays just under 51,000 miles at the time of listing, the true mileage is unknown
Features
Dual exhaust
Color-keyed steel wheels
Center console
Bucket seats
302 badges
Power steering
Power brakes
RetroBelt lap belts
B&M shifter
Manual side windows
Dual chrome side view mirrors
Wood-rimmed steering wheel
Pivoting vent windows
Retro-styled radio
Known Imperfections
This 1963 Ford Falcon Ranchero is described by the current owner as a well-restored example worthy of continued enjoyment
Included
Service records
Ownership History
The current owner of this 1963 Ford Falcon Ranchero purchased it approximately 18 months ago.
