1963 Studebaker Avanti

2dr Coupe

8-cyl. 289cid/240hp 4bbl

#1 Concours condition#1 Concours
#2 Excellent condition#2 Excellent
#3 Good condition#3 Good

$23,700*

equal0%
#4 Fair condition#4 Fair

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1962-1964 Studebaker Avanti stats
Highest sale
$126,500
Lowest sale
$3,920
Most recent sale
$4,150
Sales
184

Photos

38 photosImages may not reflect selected vehicle.

1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
1963 Studebaker Avanti R2 2dr Coupe Courtesy of Hyman Ltd.
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Model overview

Model description

The Avanti was Studebaker’s last roll of the dice, and with it the eccentric 100-year-old company excelled itself. Designer Raymond Loewy’s iconic vision would be built for an astonishing 40 years by a string of die-hard enthusiasts, but Studebaker’s 1963-64 originals are the purest examples. Even now, survivors of the 4,643 that left the factory in South Bend, Indiana, are still found in barns now and then and lovingly restored.

The Avanti concept was created by Loewy’s team of Tom Kellogg, Bob Andrews and John Ebstein in only 40 days in 1962. The wasp-waisted sports coupe featured a grille beneath the front bumper and featured a fiberglass body on a separate chassis.

The Avanti name is an Italian exhortation for “forward!” and cried out for an exclamation mark on the badge. Original cars have a pronounced forward rake to assist streamlining, and the car was marketed as “America’s only 4-passenger High-Performance Personal Car.”

Typical for a company in financial straits, Studebaker used as many common parts as possible. The Avanti’s 109-inch chassis came from the compact Lark, fitted with front disc brakes and powered by versions of the “Jet Thrust 289” cid overhead valve V-8 engine. The normally aspirated R1 engine produced 240 bhp, but adding a Paxton supercharger created the 289 bhp R2, with compression reduced to 9:1, from the R1’s 10.25:1. The R2 package was a bargain, adding only $210 to the Avanti’s $4,445 purchase price.

The even hotter R3 motor displaced 304.5 cubic inches and generated 280 bhp from dual four-barrel carburetors; and adding a supercharger raised that to 335 bhp. There was even an R4 motor that didn’t reach production, but it had fuel injection and hot cams, and was good for 575 bhp. Indy racer Andy Granatelli set Bonneville records in 1962 with a two-way run of 168.15 mph in an R3, while a near-stock R2 recorded 158 mph over the flying mile.

Just as Mercedes-Benz did in the 1920s, Studebaker made the mistake of pressurizing the carburetor in the supercharged cars, instead of mounting the blower behind it, but it worked quite well. Buyers could choose a four-speed T10 manual gearbox or three-speed Borg-Warner automatic transmission, but there was no room for both supercharger and air-conditioner. The dashboard was fully instrumented and additional switches were mounted above the windshield, like an aircraft.

The Avanti’s first year was the most successful, with 3,834 leaving the factory. Only 809 Avantis were sold in 1964, but the only real difference was the change to square headlights and the first 59 cars sold in 1964 had round headlights anyway. Of the 809 1964 Avantis, only 10 were supercharged R3s and only one was an R4 with the high-performance race motor. To close the chapter, Granatelli returned to Bonneville with an R3 in 1964 and recorded a two-way pass at 170.5 mph.

The Avanti was a bold move and an admirable design, but it was too late. The construction proved complicated and the body panels hard to fit. Management could not decide how to promote the car and many lingered at dealerships. It didn’t help that the Lark line splintered into 23 models, with supercharging offered on both Larks and Hawks. Perhaps the public was just confused. Studebaker’s sales skidded from 103,387 units in 1962 to just 67,918 in 1963.

The final whistle blew in South Bend on December 9th 1963, after a short 1964 production run. The American plant was closed after 101 years, although production continued in Hamilton, Ontario for a short time. Neither the Avanti nor the Hawk survived the transition, making them among the most elegant and collectible Studebakers.

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Common Questions

The value of a 1963 Studebaker Avanti can vary greatly depending on its condition, mileage, options, and history. Typically, you can expect to pay around $30,100 for a 1963 Studebaker Avanti in good condition with average spec.

The highest selling price of a 1963 Studebaker Avanti at auction over the last three years was $106,700. The highest prices are usually reserved for rare or exceptionally well-maintained examples with desirable features or modifications and excellent history.

The lowest selling price of a 1963 Studebaker Avanti at auction over the last three years was $3,920. The lowest prices are usually paid for examples that have extensive maintenance needs, differ greatly from their original configuration, or have accident histories or title problems.

In the last three years there have been 29 1963 Studebaker Avantis sold at public auction.

The most recent auction sale of a 1963 Studebaker Avanti was $4,150 on January 10, 2025 by Bring a Trailer.

Many factors can increase a car's value including excellent condition, exceptional originality, a recent restoration, low mileage, unique provenance, desirable options, popular or unique color choices, and excellent maintenance records. Upgrades and modifications that enhance performance or aesthetics can also add value.

Factors that can decrease a car's value include unusually high mileage, poor maintenance history, visible wear and tear, accidents or damage, title issues, and gaps in ownership history. Additionally, less popular color choices and extensive modifications that don't appeal to a broad audience can reduce value.

Mileage plays a significant role in a classic car’s value. Lower mileage usually increases value because it indicates a higher degree of originality, is rarer, and suggests less wear and tear. However, cars with exceptionally low mileage may also have maintenance needs due to lack of use. Whether someone should pay more for a vehicle with lower miles will depend on how they plan on using it, and the vehicle's specific condition.

The value of modified cars differs widely based on the type and quality of modifications. While some modifications can significantly increase value, especially performance enhancements and high-quality custom work, others may not add much or could even detract from the car’s value if they appeal to only a limited audience.

All prices shown here are based on various data sources, as detailed in About Our Prices. The Hagerty Price Guide is for informational purposes only and is not intended as financial advice. More information on how forecast models are calculated can be found on Forecasted Values page. For additional information and a complete description of benefits, visit hagerty.com/legal. Purchase of insurance not required for membership in HDC. Hagerty, Hagerty Valuation Tools & Hagerty Drivers Club are registered trademarks of The Hagerty Group LLC, ©2025 The Hagerty Group, LLC. All Rights Reserved. The Hagerty Group, LLC is a wholly owned subsidiary of Hagerty, Inc.